The OXO Tower on London's South Bank
by Steve Taylor
Title
The OXO Tower on London's South Bank
Artist
Steve Taylor
Medium
Photograph
Description
The OXO tower was originally a power station for the Post Office. It was built towards the end of the 19th century and was after acquisition by the Liebig Extract of Meat Company, who make the famous Oxo beef stock cubes, it was converted into a cold store.
The building was largely rebuilt to an Art Deco design by company architect Albert Moore between 1928 and 1929. Much of the original power station was demolished, but the river facing façade was retained and extended. Liebig wanted to include a tower featuring illuminated signs advertising the name of their product. When permission for the advertisements was refused, the tower was built with four sets of three vertically-aligned windows, each of which "coincidentally" happened to be in the shapes of a circle, a cross and a circle.
Uploaded
September 29th, 2012
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